Course Content
Module 1: How To Navigate The Platform
In this Module, you will be taking around the platform in order to help you understand and also familiarize yourself with how it works
0/2
Welcome Video (Ai)
02:08
Simple Quiz
10:00
Module 2: Introduction to Digital Marketing
In this module, you will learn the foundations of digital marketing
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Brief Introduction To Digital Marketing
00:00
Digital Marketing Concepts and Terminologies
00:00
The Role of Digital Marketing in Today’s Business Landscape
00:00
Exploring the Buyer’s Journey in Digital Spaces
00:00
How To Succeed In Digital Marketing
00:00
Important Tools In Digital Marketing
00:00
Attracting The Right Audiences In Digital Marketing
00:00
Practical Buyer Persona Set up
00:00
Practical Sales Funnel Lesson
00:00
How To Spy On Competitors On Facebook
00:00
Module 2 Assignment
Module 3: Goal Setting In Digital marketing
We have taught in this module, how to set digital marketing goal using the OKR (Objectives and Key result) goal setting framework.
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Introduction To OKR Goal Setting Framework
13:49
Importance Of Goals Setting (OKR)
14:55
Practical: Okr for New & Existing Businesses
07:36
Module 3 Assignment
Module 4: Introduction To Canva
0/4
Logo Design With Canva
14:57
Practical Banner Design
14:57
How to Create A Facebook Page
07:08
Module 4 Assignment
Fundamentals Of Digital Marketing
Please complete previous Lesson first
Exploring the Buyer’s Journey in Digital Spaces